Programming for growth now means designing ideas that travel – across platforms, formats, and audience touchpoints – rather than commissioning for a single window or lifecycle.

As attention fragments and demand signals shift, commissioners are increasingly guided by a mix of audience data, scheduling insight, and behaviour on youth-led platforms. This session explored how IP is being developed with longevity in mind, from traditional drama to digital-first concepts, and how value is extended through spin-offs, shorts, FAST packaging, games, merchandise, and live experiences.

The panel featured:

• Emma Tibbetts, Director of Programming for Drama, UKTV
• Mariel Capisciolto, Head of Digital Development, BBC
• Jo Redfern, Founder & CEO, Futrhood Media
• moderated by Liz Bales, CEO, DEGI/BASE

Together they examined how creative risk is being balanced with financial discipline, how scripted and unscripted pipelines increasingly work in tandem, and how programming strategies are evolving so content is built to be discovered, and not lost, in a crowded, mobile-first world.

**

All videos from OTT Question Time Live 2026 are available exclusively to conference attendees.

If you attended, please log in below using the username and password emailed to you in March 2026. This page will refresh and the video will appear.

**