Bjarne Andre Myklebust, Head of Distribution at NRK, Norway’s public service broadcaster, shared how the organisation is navigating the tension between public service obligations and the realities of a fast-moving OTT landscape.

NRK is currently in the middle of a major shift, driven in part by the move of its Oslo headquarters and a wider modernisation programme. The broadcaster is transitioning its entire operation – from production through to distribution – onto a fully IP-based setup, replacing traditional on-prem technology with data-centre and cloud-based systems. This isn’t just a technical change; it’s affecting workflows, teams, and how the organisation thinks about making and delivering content.

In conversation with Kauser Kanji, Bjarne talked through what it means to move away from a linear-first mindset towards a genuinely end-to-end digital approach.

The discussion covered how NRK is trying to maintain a high-quality, free-to-air service while competing in a crowded streaming market, and how aligning content, technology, and distribution is critical to staying relevant without losing sight of the public service mission.

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