Lisa Rousseau joined Amazon in March 2021 as Head of Freevee UK, Amazon’s ad funded premium video streaming service, with responsibility for launching Freevee in the UK in September 2021, and leading Freevee’s business and marketing functions. With the launch of Prime Video Advertising in Europe in early 2024, her role has expanded to lead Prime Video Advertising in Europe. She is responsible for the Prime Video go to market planning, business strategy and operations, and product packaging and marketing strategy  in support of advertising on the service in the UK and across Europe. 

Prior to joining Amazon, Rousseau spent seven years at Google. As Head of TV and Film EMEA at YouTube and Google Play, she was responsible for building content partnerships across the region to drive the transactional (TVOD) movies and TV business, launched Google Play Movies & TV across 15 markets, and led the film/TV partnership strategy for YouTube EMEA. She also led YouTube business and partnerships across Northern Europe and Sub Saharan Africa.

Rousseau was previously at the BBC and BBC Studios in a number of commercial and digital business development roles. She is passionate about supporting career opportunities for women and empowering underrepresented talent, and is a long standing trustee of the Young Women’s Trust charity, as well as being recently appointed as a trustee of the Media Trust in the UK.