Synamedia and Astro Malaysia Holdings (Astro), today announced they have entered into a strategic partnership to deliver a seamless premium video experience to Astro subscribers across all devices. Synamedia is the largest independent video software provider while Astro is Malaysia’s leading content and consumer company.
Synamedia’s cloud-based Infinite video platform will enable Astro to secure, distribute and monetize premium video experiences across all screens while deepening viewer engagement. Importantly, Infinite will deliver the same high-quality viewing experience on one-way and two-way connected devices, and Astro customers will continue to have access to all stored and scheduled recordings on the new platform.
The partnership has resulted in a major improvement to the user experience (UX) across the existing DVR and Astro Go video streaming services. Astro customers can enjoy the next generation UI/UX which includes an intuitive seamless experience; a uniform look-and-feel across multi-devices; enhanced search; enriched metadata; and instantaneous playback using Synamedia’s adaptive bit rate streaming.
Customers can upgrade to new hybrid DTH and IP enabled 4K UHD set-top boxes with the new UX and cloud-based recording (cDVR) features. This allows users to access the recordings on their DVR at home as well as using the Astro Go app.
Henry Tan, CEO of Astro said, “The adoption of a seamless user interface and the deployment of the new 4K UHD set-top-boxes with cloud-based recording will improve the customer experience substantially. We believe this improvement will spur growth opportunities in our SVOD, TVOD and OTT services.”
Yves Padrines, CEO, Synamedia, said, “We understand how important it is for Astro to embrace the cloud while protecting its existing hybrid broadcast technology investments and ensuring the customer experience remains second to none. Our experienced systems integration team is doing just that – delivering a smooth transition path that will allow Astro to embrace the myriad new opportunities that Infinite offers.”
Using Synamedia’s Infinite platform, Astro customers will enjoy a personalized UX incorporating multi-screen recommendations, multi-lingual search and discovery capability across 40,000 hours of content. This will make it easy to find relevant content quickly, enhancing engagement, and opening up new revenue opportunities for premium content. The new look and feel will be introduced in the following months.
In related news, Synamedia also announced that it has extended its relationship with global telecoms operator Bharti Airtel in India. The new multi-year contract builds on Airtel’s 12-year partnership with Synamedia and the two firms’ shared focus on driving digital TV innovation while protecting content and revenues.
Airtel will continue to use Synamedia VideoGuard to safeguard its investments in live sports, news, entertainment and other premium content delivered to its 16 million DTH subscribers, and manage and monetize premium experiences on set-top boxes using Synamedia’s Foundation platform. This allows Airtel to roll out new premium services to customers without compromising on security.
Sunil Taldar, CEO, Airtel DTH, said, “Synamedia continues to be a strategic, long-term partner for Airtel. Our two companies share a common vision centered on innovation designed to boost customer experience and revenues while also protecting content investments. Synamedia’s engineering teams are second to none, meaning that we can always rely on them to deliver superior and robust solutions.”
Sue Couto, Senior Vice President and General Manager, Asia Pacific for Synamedia, added, “Airtel is an acknowledged leader in the fast-growing Indian pay-TV market and we look forward to continuing our long-term partnership with Airtel, as we collaborate on technologies and solutions that will help to shape the future of TV in India and beyond.”
About Bharti Airtel Limited : Bharti Airtel Limited is a leading global telecommunications company with operations in 16 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 444 million customers across its operations at the end of Sep 2018. To know more please visit, www.airtel.com
Astro Malaysia Holdings Berhad (Astro) is Malaysia’s leading content and consumer company in the TV, OTT, radio, digital and commerce space with growing ASEAN presence. The company serves 23 million individuals in 5.7 million households, or 77% of Malaysian households, who are watching Astro content on all screens and on demand, be it TV, laptop, tablet and phone. Astro reaches 16.2 million weekly listeners across its radio stations, 8.3 million average monthly unique visitors across all digital platforms and 2.2 million registered consumers on its commerce service.
Synamedia helps service providers around the world to deliver, protect, and monetize video content so they can win in the age of Infinite Entertainment. They do that with the world’s most complete, secure and advanced end-to-end open video delivery solution. The company is trusted by over 200 top satellite DTH, cable, telco and OTT operators, broadcasters, and media companies and is backed by the Permira funds and Sky.
About the author : Kauser Kanji
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.