Mclachlan, five years into his tenure as ITV’s Director of Advanced Advertising shared the unique FAFO [google it] Framework for ITV Adlabs at OTT Question Time Live, our conference earlier this year. A process which over the past several years has been deployed to develop experiments, prototypes, pilots and happy accidents in the CTV ad-space.

Mclachlan’s team has a track record of delivering cutting edge propositions, from Dynamic Weather Targeting to KERCHING via the UKs largest off-platform Retail Media proposition Retail Match and in the last month alone announcing Auto Match and a pioneering CTV Lead Generation ad format pilot. 

In addition to Adlabs, Mclachlan is also the very public sales lead for ITVs proprietary addressable ad-sales platform Planet V, and has over the last year been increasingly outspoken on the importance of CTV inventory and ad quality, calling out bad actors in the ecosystem with his now inescapable ‘no tomatoes in the fruit salad‘ analogy.