Liz Bales is the CEO of Digital Entertainment Group International (DEGI) and British Association for Screen Entertainment (BASE). She works closely with member companies to align shared goals and drive international growth in the film and TV industry, using collaborative insights and creative campaigns.

Under Bales’s leadership, BASE and DEGI have led impactful initiatives across Europe and Asia-Pacific. These efforts have boosted audience engagement and revenue, built a strong sense of industry community and sparked new partnerships across the sector.

Bales is passionate about effective leadership and skilled in managing people and change. She’s currently leading a major expansion of member services, including a host of talent development programmes all devised to help stakeholders navigate today’s fast-changing global entertainment landscape.

With deep expertise in intellectual property and copyright issues, Bales also has a strong background in driving behavioural change.