Kerry Ball is a strategic and visionary entertainment executive and is Chief Commercial & Strategy Officer at Britbox International. This pivotal role has allowed Britbox to accelerate it’s growth trajectory, expand distribution, identify growth opportunities, forge commercial partnerships and drive innovation across key markets including the US, Canada, Australia and Nordics.

With over 20 years of experience at the intersection of content and technology, she has worked across Networks, Studios, Streamers, Super Indies and Start-ups, always focusing on the next emerging growth area and optimising across the whole content value chain.

Leaning into new business models from the outset, at NBCU Ball devised and launched the first EST/DTO services in the world, structured the first NBCU SVOD deals internationally with Netflix and Amazon and then established global digital team at Shine International. On joining Discovery International, she launched the first Amazon Channels deals in Europe and went on to co-found/develop Aurra Studios, Loud Minds and Struum, before joining Britbox in 2022.

Ball holds an MA from Cambridge University and an MBA from Anderson School at UCLA.