Julie Mitchelmore is VP Product and Commercial Partnerships and Regional Director for MENA at Hearst Networks EMEA.

With over a decade in senior executive leadership, she has a proven track record in driving strategic growth, launching innovative products, and forging impactful commercial partnerships across the digital video landscape.

Julie leads Hearst Network’s streaming products and successful FAST channel portfolio and has spearheaded the launch of brands such as Crime+Investigation Play and HISTORY Play on Amazon, Apple TV Channels, and YouTube’s Primetime Channels.

Her commercial acumen has been central to securing distribution deals and growing revenue across multiple markets; most recently announcing that its direct-to-consumer streaming service, Crime+Investigation Play, is now available to Vodafone Pay Monthly mobile customers with an exclusive free offer.

Prior to Hearst Networks, Julie spent 18 years at Sky, where she played a key role in bringing major platforms like Sky Q and NOW TV to market.