As MD for YouTube UK & Ireland, Alison Lomax is responsible for working with Government & Policy Makers and partnering with creators, brands and the music industry to ensure that YouTube remains at the forefront of the creator economy. 

Lomax has spent her career at the intersection of technology and creativity, both in the public sector working for Government departments including MI5 and Foreign office and in advertising agencies before joining Google in 2011 where she led various commercial & creative teams.  She started her current role at YouTube in January 2023.

Inside and outside of Google, she is a diversity champion, a member of WACL (Women in Advertising & Communications, Leadership), was Director of Trans in the City and played an integral role in the acceleration of women’s football as a Trustee for her local grassroots club, Berkhamsted Raiders (2019-2023).