In this special live webinar (which we hosted on the 21st May) we discussed sports engagement and discoverability in streaming with Mike Gregory, Head of Design at Sky Sports, Dave Gibbs, SVP Global Sports Product at Warner Bros. Discovery, Steve Forde, Director of Product, ITV and Matt Davis, Senior Lead EMEA, Gracenote. Lydia Fairfax, MD of Triple Crown Consulting, moderates. 

The context here is that while much of the industry conversation around sports streaming tends to focus on rights, commercial models and platform strategy, the real battleground for viewer loyalty is increasingly the experience itself. 

How do fans discover live matches? How do they navigate crowded schedules and follow multiple competitions simultaneously? And how do broadcasters and platforms keep them engaged before, during and after the final whistle? With this in mind, how are the people actually designing and building these products thinking about the challenge and where do they see the biggest opportunities?

Talking points included:

• Exploring how fan behaviour – second screens, social, in-play engagement – is shaping the design decisions being made at the product level today

• Asking what it really means to personalise a sports experience and whether the industry has yet cracked the gap between the concept

• Considering how data and statistics can be surfaced in ways that add genuine clarity in the moment rather than overwhelming the viewer

• Examining how platforms design for the key live moments that define a sports event – the goal, the putt, the touchdown – and what that demands from both UX and data infrastructure

• Debating where the most interesting design and product innovation in sports streaming is happening right now, and what’s still waiting to be solved

Watch the full Sports & Streaming: Design, Discovery and the Fan Experience webinar now. Just fill in the form below.

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