Online video is now well into its second decade of life and broadcasters, operators and service-providers have gone from being proud new parents, giving their products all the TLC in the world, to uncertain guardians of fragmented, diversified teenage rebels who are keen to take on as many multiplatform experiences as possible! Ok, that might be stretching the metaphor a little, but in this session, Adam Nightingale of Accedo examines the benefits of a data-driven UX in 2016 and explains how this can ultimately help in managing maturing multiscreen services.


Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

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