In our opening panel at OTTQTL26 we discussed vertical content. Vertical, short-form video has become a primary driver of discovery, fandom, and creative experimentation – particularly for under-35s. Platforms such as YouTube, TikTok, and Instagram are reshaping how stories are structured, how audiences engage, and where attention is won or lost.

From the rise of micro-dramas to scroll-native storytelling, this session explored what vertical formats reveal about pace, tone, and emotional payoff, and whether the issue for younger audiences is really attention or simply interest.

Featuring Anaïs Gonzalez Espinosa, Digital Commercial & Partnerships Director, BBC Studios; Emily Horgan, Kids YouTube & Streaming Specialist, Horgan Media; John Moulton, Global Vice President, Gracenote; Amie Parker-Williams, Director of Digital Commissioning & Production, Paramount; and Tom Smith, Co-Founder & Creative Director, FX Digital, the panel examined audience migration, emerging commercial models, and how broadcasters and premium streamers can integrate vertical strategies without eroding long-form value or brand trust.

**

All videos from OTT Question Time Live 2026 are available exclusively to conference attendees.

If you attended, please log in below using the username and password emailed to you in March 2026. This page will refresh and the video will appear.

**