Kauser Kanji
VOD Pro
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We were joined by five leading YouTube experts for a candid discussion on accelerating digital growth.
Broadcasters have a rich history with platforms, and this panel explored how top media companies are translating those hard-won lessons into explosive performance on YouTube and beyond.
The discussion covered current strategies, from Channel 4’s Fast Forward strategy, boldly capturing the digital first broadcaster generation, optimising video inventory sales for a commercial powerhouse like ITV, to driving rapid digital acceleration at Sky News.
In addition, we were joined by Merzigo who are helping traditional media companies unlock the full potential of their content on YouTube and Facebook.
Discover the key takeaways, strategic pivots, and best practices these experts are using to ensure a strong future for their companies in the competitive streaming landscape.
In conversation with Liz Ferguson, Strategic Partner Lead, Broadcast & Social Video at Google Ad Manager were:
- Hannah Barlow – Social Sales Business Development Leader, Channel 4
- Victoria Anderson – Controller of Addressable & Converged Operations, ITV
- Joe Harbinson – Head of Commercial Partnerships, Sky News
- Ceyda Sıla Çetinkaya – COO, Merzigo
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 20 years, formerly at Virgin Media and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.