As the streaming market enters a more mature phase, growth in 2026 is being redefined well beyond headline scale. With most services now operating across SVOD and AVOD, success is increasingly measured through a combination of advertising yield, engagement, profitability, and brand strength.

This session explored how strategy teams are recalibrating their frameworks to reflect mixed-revenue models, tighter capital discipline, and sustained pressure to deliver both short-term returns and long-term value.

The panel brought together:

• Florent Rodzko, SVP Group Strategy and Development, TF1 Group
• Felix Krause, EVP Group Strategy, ProSiebenSat.1
• Matt Simpson, Managing Director, Candyspace
• Katherine Wen, Director of Strategy and Development, Sky
• and Kasia Jablonska, Director of Digital and On-Demand EMEA, BBC Studios.

Discussion spanned cross-functional orchestration across content, product, technology, and commercial teams, the disciplined use of AI in forecasting and prioritisation, and where the next competitive advantages will come from — whether data, partnerships, creativity, or organisational culture.

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