Engagement is increasingly designed, not assumed. As audiences arrive via a mix of owned platforms and third-party environments, product teams are being forced to rethink how habits are formed, value is perceived, and friction is removed.

This session focused on what genuinely drives repeat viewing – from navigation clarity and speed to consistency, reliability, and trust – and how engagement strategies differ when control over the user experience is partial rather than end-to-end.

In conversation with Kauser were:

• Sarah Milton, Chief Product Officer, Everyone TV
• Julie Mitchelmore, VP Product & Commercial Partnerships, Hearst Networks EMEA
• Tom Chmielewski, VP EMEA, Testlio
• and Annika Bidner, Product Owner, SVT

Together, they explored how quality and performance underpin engagement, how teams balance innovation with familiarity, and how behavioural data, user research, and testing are translated into clear product priorities that move the needle on retention across markets and models.

**

All videos from OTT Question Time Live 2026 are available exclusively to conference attendees.

If you attended, please log in below using the username and password emailed to you in March 2026. This page will refresh and the video will appear.

**