Kauser Kanji
VOD Pro
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As AI moves from experimentation to execution, the focus is shifting to how front- and back-end capabilities are orchestrated to deliver real, joined-up value. This session looked at what “practical AI” actually means inside a broadcaster or streamer: how teams align content operations, product, data, engineering, and commercial functions; where automation is already delivering measurable ROI; and where expectations still outpace reality.
Moderated by Gulliver Smithers (who holds a Masters in AI & Linguistics), the panel featured Paul Kerrison, Head of Generative AI, ITV; Peter Docherty, Founder & CTO, ThinkAnalytics; and Sophie Bell, Managing Director, Toast TV.
Their discussion spanned backend automation across metadata, compliance, rights, and scheduling; AI-driven search, discovery, and personalisation on the frontend; commercial innovation in advertising and creative production; and the governance, talent, and workflow changes required to deploy AI safely, responsibly, and at scale.
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 20 years, formerly at Virgin Media and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.