Ads have been running on Amazon Prime Video for two years now and Lisa Rousseau, the company’s Head of Video Advertising and Freevee EU, talked to Liz Bales, CEO of DEGI/BASE about her learnings over the period.

The session covered:

• Why Prime Video Advertising is well placed for advertisers, connecting premium content and scaled audiences with advertiser needs, supported by fan engagement on social and deep customer insight
• The sponsorships programme, including innovative executions and learnings from recent case studies such as Clarkson’s Farm and Hyundai, and what that momentum looks like heading into 2026
• Innovation in ad formats, particularly how non-interruptive approaches are being developed to support, rather than detract from, the viewing experience
• The role of AI, including contextual ad placement and creative variation, and where it is adding real value versus hype

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