In our bonus lunchtime session on Day 1, Lydia and I recorded a live edition of Riffs, looking at Evaluating Valuations.

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All videos from OTT Question …

At OTT Question Time Live 2024, we had a declaration, on-stage, that Netflix had won the Streaming Wars. Hmm.

And then, at last year’s show, the consensus seemed to be that the fight was over and that YouTube would ultimately emerge victorious.

That may still be the case but with the UK …

Bjarne Andre Myklebust, Head of Distribution at NRK, Norway’s public service broadcaster, shared how the organisation is navigating the tension between public service obligations and the realities of a fast-moving OTT landscape.

NRK is currently in the middle of a major shift, driven in part by the move of its Oslo …

Programming for growth now means designing ideas that travel – across platforms, formats, and audience touchpoints – rather than commissioning for a single window or lifecycle.

As attention fragments and demand signals shift, commissioners are increasingly guided by a mix of audience data, scheduling insight, and behaviour on youth-led platforms. This …

It’s widely acknowledged that YouTube is now TV and the largest broadcaster in the US. But how can studios, broadcasters, and producers truly unlock the full potential of this powerful distribution channel?

Merzigo has been at the forefront of this evolution in the TV landscape, and its Chief Operating …

Tom Paton, CEO and Founder of AiMation, the company behind the world’s first AI-generated feature film Where the Robots Grow and the groundbreaking AI reality series Non Player Combat, brought hard-won insights from the front lines of AI production.

As AI slashes costs and floods the market with cheap content, traditional …

As AVOD platforms scale and mature, the question is no longer whether growth is possible, but what kind of growth actually matters. This fireside chat contrasted incremental progress (optimisation, partnerships, yield, and reach) with the more transformational shifts required to stand out in an increasingly crowded market. Against a backdrop …

In this fireside chat, Bee Cooke, Strategy Lead, BBC, together with Lydia Fairfax, Founder, Triple Crown Consulting, told us how rather than treating audio and video as completely separate ecosystems, the BBC is designing formats and commissioning models that work across the system.

Why? Because:

• It stretches ideas further.
• It helps the BBC reach new …
  

The always-excellent Rhys McLachlan, Director of Advanced Advertising at ITV, talked to Gulliver Smithers (a board member of various companies and formerly of the BBC, BBC Studios, ITV and Sony Pictures International) about the broadcaster’s ad strategy.

You’ll hear about Planet V, the democratisation of TV advertising, ITV’s work in AI …

Engagement is increasingly designed, not assumed. As audiences arrive via a mix of owned platforms and third-party environments, product teams are being forced to rethink how habits are formed, value is perceived, and friction is removed.

This session focused on what genuinely drives repeat viewing – from navigation clarity and speed …