Justin Gupta, Head of Broadcast & Video Ads, EMEA at Google, brings a wealth of experience from the media and technology sectors.
With a nod to his work at the BBC on Interactive TV and his roles at Google Video and YouTube, Gupta sets the stage for a discussion on the innovations shaping today’s advertising landscape.
In this session, he spotlights his recent work on Dynamic Ad Insertion (DAI) for OTT platforms, including high-profile projects with TF1, BT Sport, and DAZN. He’ll also explore how advancements in ad substitution for HbbTV and Android TV are paving the way to digitally enable the next 100 million televisions.
Looking to the future, Gupta addresses key industry challenges and collaborative solutions, such as the European Programmatic TV Initiative. He’ll also share his thoughts on emerging trends like “self-driving ads,” where automation and real-time adaptability could revolutionise the way ads connect with audiences.
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.