Single Genre SVOD. Specialty service. Mass market niche. Specialist OTT. Whatever term you use, there’s something very sticky about a well-defined, concentrated VOD offering when it comes to attracting and keeping subscribers. And, because these offerings target loyal super-fans – who want more of the type of content they really love – they are complementary in nature to broad, general entertainment services. It’s not an either or – which is exciting for consumers and an opportunity for operators.
As Hayu approaches its ninth birthday – having grown from 3 to 45 markets – Hendrik McDermott, MD, Hayu, EMEA Networks & International Direct-To-Consumer, NBCUniversal talks to Kauser Kanji, host of OTT Question Time Live, about the growth trajectory of this single genre, all-reality SVOD service.
** OTTQTL25 videos are currently only available to conference attendees. If you came to the show, login with the username and password you were sent via email and the video of this session will appear below! **
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.