Single Genre SVOD. Specialty service. Mass market niche. Specialist OTT. Whatever term you use, there’s something very sticky about a well-defined, concentrated VOD offering when it comes to attracting and keeping subscribers. And, because these offerings target loyal super-fans – who want more of the type of content they really love – they are complementary in nature to broad, general entertainment services. It’s not an either or – which is exciting for consumers and an opportunity for operators.

As Hayu approaches its ninth birthday – having grown from 3 to 45 markets – Hendrik McDermott, MD, Hayu, EMEA Networks & International Direct-To-Consumer, NBCUniversal talks to Kauser Kanji, host of OTT Question Time Live, about the growth trajectory of this single genre, all-reality SVOD service.