In this Q&A session, Deep Bagchee, Chief Product Officer at ITV, talked to Renato Bonomini, VP Sales Engineering at ContentWise about ITVX’s evolving journey in viewer engagement, product development, and monetisation.

Key topics included the uses of personalisation in user engagement and retention, measuring the success of personalisation, vendor-provider relationships, unique industry insights, valuable lessons, and forward-looking strategies in the field.


Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

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