With 180 million TV households, 538m smartphone users, 1.2 billion telecoms subscriptions and an M&E sector worth 2.1 trillion INR (or 26.2 bn US dollars), India is surely one of the most fascinating and diverse OTT markets in the world.
In this fireside chat, Neeraj Arora, Head of International Business at Sony Pictures Networks India, and Pranab Kapadia, Bollywood producer and Director of Moviegoers International, told us more about it and discussed:
– The typical mindset of the Indian Consumer
– How Amazon and Netflix (rank outsiders to Indian media until five years ago) have taken over Indian consumers
– Why other streamers have failed to crack India
– The impact of new technologies on the Indian OTT industry
– And takeaways for those watching on how to enter and survive in India
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.