During this episode of OTT Question Time (filmed on Thursday 20th August 2020) we talked about how to build an OTT service from scratch. Sure, many of the biggest players already have suites of mature VOD products but the subject is still absolutely relevant for, amongst others, operators, film studios, sports rights holders, the automotive and aerospace verticals, content owners, publishers and brands. And even established broadcasters, who have legacy OTT systems, can dream of starting again or slotting in new functionality!

It’s actually such a broad topic that we’ll be discussing it over two sessions. In Part 1, we looked at first principles and backend strategy including:

  • The various approaches to building an OTT service from scratch (e.g. developed in-house, using mainly external vendors, a hybrid model, using end-to-end solutions)
  • Building blocks and a discussion on the glass-to-glass process
  • Using data to form KPIs and help make decisions
  • Commoditisation in the supply chain
  • And building for where the audience is (i.e. OTT publishing platforms including Prime, Netflix, operators, MVPDs, Roku etc.)

Joining the panel were Ralph Wagner, CEO of Axinom, Brenda Gradek, VP of Go-to-Market Strategy at Brightcove, and Nic Wilson, Head of Customer Success at TiVo.

Part 2 will be streamed live via Zoom on the 27th of August. Click here to register! 



Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

Get OTT Briefings Every Week!

Sign up for my newsletter to stay up to date with stories, analysis, events and reports from VOD Pro.