ThinkAnalytics™ is experiencing growing traction from major US TV networks and Hollywood studios alike, who are investing in new OTT initiatives that take advantage of new distribution strategies and their strong consumer brands. The firm’s worldwide portfolio of content and subscriber intelligence solutions is proven to boost viewer engagement and loyalty with direct-to-consumer OTT and STB services.

ThinkAnalytics is seeing a significant resurgence in the US for its content discovery, viewer insight and enhanced metadata management solutions. This follows a period of global expansion and major wins with the likes of the BBC, DAZN, Deutsche Telekom, Tata Sky and other international broadcasters and OTT players.  

At NAB, ThinkAnalytics will be showcasing a number of its use cases from leading operators worldwide, including AVOD, SVOD and STB initiatives, all of which resonate with studios and networks.

Today it’s not the volume of content which is proving problematic but the pace of change. Being nimble to keep audiences engaged is the holy grail. We see ourselves as a catalyst for the engagement economy, by delivering personalized content to every viewer based on real-time audience insight and a strong understanding of the provider’s overarching business goals,” said Gabriel Berger, CEO, ThinkAnalytics

We are finding that the pursuit of in-depth content intelligence, complemented with subscriber behavior intelligence, is really resonating this year in the US – particularly with studios and networks. This year we expect these players to follow in the footsteps of the pay-TV operators and scale up their direct-to-consumer services with personalized experiences designed to outpace the competition and drive revenues,” added Berger.

At the heart of ThinkAnalytics’ tried and tested approach is the use of granular enhanced metadata based on the unique Information Science approach that the company has developed in addition to its leading AI platform. The combination of these facets helps give ThinkAnalytics its leading worldwide position in content discovery and viewer insights.

An early adopter of machine learning and AI techniques with 14 years of best practice to its name, ThinkAnalytics delivers a powerful blend of metadata enhancement, advanced personalization technologies and the business know-how required to drive OTT engagement to a new level and help customers meet their business goals.

The firm’s support for over 40 languages and proven scalability are also significant for studios, networks and other content owners preparing for further OTT subscriber growth across the U.S. and international markets. ThinkAnalytics delvers over 3 billion content recommendations per day worldwide.

To meet ThinkAnalytics at NAB South Hall (Upper), booth SU7525 and see the demos, please contact: 

About ThinkAnalytics

ThinkAnalytics is the leading content discovery solution worldwide, enabling video service providers, studios, broadcasters and media companies to deliver personalized experiences to their customers resulting in significant uplift in viewer engagement, loyalty and ARPU. 

ThinkAnalytics delivers content discovery and viewer insights to over 80 video service providers serving more than 250 million subscribers in 43 languages. Customers include: Liberty Global, BBC, DAZN, Deutsche Telekom, Proximus, Cox, Rogers, Sky, Astro, Singtel, PCCW, Viacom18, Tata Sky and Vodafone.


Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

Get OTT Briefings Every Week!

Sign up for my newsletter to stay up to date with stories, analysis, events and reports from VOD Pro.