Tata Sky, India’s leading content distribution platform, has introduced a new feature that enables personalized content recommendation on Tata Sky Mobile App (iOS/Android) and Watch.tatasky.com. Tata Sky is using personalized content discovery and recommendations from ThinkAnalytics™.

Tata Sky chose the ThinkAnalytics solution to enable an experience where users can quickly and easily find content online and on mobile devices, boosting overall viewer engagement. The experience is personalized through the use of ThinkAnalytics’ AI and machine learning technologies and based on the subscriber’s previous viewing behavior.

The ThinkAnalytics recommendation engine now helps subscribers discover content based on the genres, language and even cast preferences based on his or her last visit to the platform. Also important to Tata Sky was ThinkAnalytics’ proven ability to scale to the operator’s base of millions of users, as well as its track record in helping video service providers boost engagement and loyalty.

Tata Sky Mobile App and watch.tatasky.com give subscribers access to 400+ live channels and over 5,000 TV and movie titles on their laptops and iOS/Android mobile devices

Peter Docherty, CTO at ThinkAnalytics commented, “Tata Sky is using our enhanced metadata management solution and viewer behavior analysis to differentiate its OTT offering and demonstrate technology leadership in India. Not only do users now benefit from an experience tailored to their tastes, but we are helping Tata Sky’s business win with increased viewer engagement.

Initially in English, the service has planned support for additional languages in the future.

ThinkAnalytics is powering a variety of use cases including Personalized Banners, Channels For You, Live Now For You, Catch-up For You, Movies/Shows for You, and Trending Events based on the shows and channels users like to watch. There’s also ‘Don’t Miss’ which brings up episodes of the shows that are watched regularly so that the user never misses an episode of their favorite show

About Tata Sky

Tata Sky Limited is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001, Tata Sky is India’s leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. www.tatasky.com and watch.tatasky.com.

About ThinkAnalytics

ThinkAnalytics is the leading content discovery solution worldwide, enabling video service providers, studios, broadcasters and media companies to deliver personalized experiences to their customers resulting in significant uplift in viewer engagement, loyalty and ARPU. 

ThinkAnalytics delivers content discovery and viewer insights to over 80 video service providers serving more than 250 million subscribers in 43 languages. Customers include: Astro, BBC, Cox, DAZN, Deutsche Telekom, Liberty Global, PCCW, Proximus, Rogers, Sky, Singtel, Tata Sky, Viacom18 and Vodafone.


Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

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