24i Media, an industry-leading, global video app developer, today announced that it has built and deployed a suite of new video apps for PureFlix.com, a growing SVOD service serving consumers in the U.S. and Canada. PureFlix.com is using 24i’s SmartOTT solution to power its popular, family-friendly, faith-based products on a broad array of platforms and devices.

PureFlix.com has a history of breaking new ground, first on its content and distribution strategies and now with its user experience. The company selected 24i’s SmartOTT solution as the front-end technology platform to deliver a more consistent and personalized experience for its apps across devices ranging from web to Roku, Android, Amazon FireTV,C hromecast, XBox, select Smart TVs, iOS and Apple TV. The solution will power an enhanced user experience for PureFlix.com subscribers on their streaming device of choice.

24i’s video app technology has enabled us to offer a rich experience for our large library of content to subscribers across multiple screens,” said Marc Beckwitt, PureFlix.com’s EVP of Business Development. “The flexible and modular approach to application management in 24i’s SmartOTT, along with their existing integration with our back end technology from Comcast Technology Solutions, enables us to stay ahead of the curve. Importantly, 24i’s technology platform helps us deliver on our mission of providing premium family and faith based content to our growing audience by giving us the ability to create dynamic, immersive and personalized apps that put the user first.

With powerful and proven API’s, 24i has seamlessly integrated its technology into Comcast Technology Solutions’ D2C solution, creating the foundation for PureFlix.com’s complete solution which extends from ingest and transcoding all the way to playback and monetization. 24i’s SmartOTT solution was the right match with Pure Flix’s need for a future-proof, cost-efficient solution that would enable them to quickly scale apps across all connected devices and platforms with a consistent UI.

Pure Flix is serving a dedicated, passionate audience who want to access premium content on any device at any time,” said Martijn van Horssen, CEO at 24i Media. “We are thrilled to be selected by Pure Flix for the evolution of their video streaming experience and we look forward to helping them expand their footprint through engaging, high quality, online video experiences across multiple devices.

Ramon Duivenvoorden, CCO at 24i Media added, “We’re incredibly excited to be part of Pure Flix’s journey to evolve its digital entertainment proposition and to help it deliver high-quality programming to its dedicated and quickly growing audience.

24i Media enables broadcasters, operators and media companies worldwide to build personalized, profitable video experiences quickly on all platforms and devices. Brands such as HBO, iflix, Sinclair Broadcast Group, Fox Sports, Globo, Entel, and now, PureFlix.com, are spearheading direct-to-consumer and OTT strategies using 24i Media-powered video applications.

24i Media is demonstrating its SmartOTT solution, as well as their bespoke app solution, ATSC 3.0, Voice & AI for video and much more at the 2019 NAB Show, April 8-11 in Las Vegas, at booth SU9610.


Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

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