Mediamorph, the leading Content Value Management (CVM) cloud platform powering the largest entertainment companies in the world, announced today at the NAB Show immediate availability of a new solution for Direct-to-Consumer offerings. Leveraging the power of the CVM platform, Mediamorph will help drive increased revenues while minimizing risk as content providers embark on their DTC journey to directly capture and capitalize on the connected consumer.

This innovative approach streamlines and automates DTC end-to-end content and financial workflows and is built upon proven Mediamorph CVM technology:

  • Content Ecosystem & Supply Chain Management automates and centrally controls the DTC internal content flows to handle massive variability in storefront platforms and territories while managing rights across DTC and non-DTC platforms.
  • Content Portfolio Management provides an inventory of historical content performance in one centralized location to better understand which content will work best on your DTC platform and which should continue to be licensed to third parties.
  • Intercompany Content Settlements provides visibility into content revenue by creating a transfer pricing system that will bring clarity to stakeholders and transparency to participants to ensure content on DTC platforms is being accounted for openly and fairly.

There is an industry misconception that the supply chain will collapse and the content journey will get easier when you go direct to the connected consumer. In reality, as DTC is adopted, it gets more complex and it will be critical for providers to drive convergence between their internal content management processes and external distribution platforms,” said Rob Gardos, CEO of Mediamorph. “On the internal side, a seamless automated framework encompassing distribution, marketing, legal and financial business processes is essential. On the external side, you need a 360° loop that automates the flow of content availability to both DTC and to third party platforms and centrally tracks consumption no matter where it is exploited in the entertainment landscape.

About Mediamorph

Mediamorph’s mission is to boost business performance and accelerate content value across the entertainment ecosystem. Our Content Value Management (CVM) platform orchestrates the 360° process that brings content value from provider to distributor to the connected consumer. With advanced analytics and real-time access to actionable data, our cloud-based software tracks trillions of transactions and billions of dollars annually to maximize media monetization. Mediamorph has become the industry standard for the business of content, empowering the world’s leading media and entertainment companies. For more information, please visit



Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

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