Mediamorph, the leading Content Value Management (CVM) cloud platform powering the largest entertainment companies in the world, announced today new appointments within its senior sales management team.

Bill Woods has been promoted to the position of Executive Vice President of Global Sales, where he will lead the Mediamorph team responsible for enterprise software sales around the world. He previously served as Senior Vice Vice President of Sales for North America .

Paul Hastings has joined as Head of Sales for Europe, the Middle East and Africa (EMEA) based in London and will report to Woods. In his new role at Mediamorph, Hastings will be responsible for developing and executing the sales and channel strategy in the region. He has more than 30 years of sales and relationship management experience in the Entertainment industry. Hastings previously held senior sales roles at Friend MTS, PayWizard and BBC Entertainment.

Lloyd Jacobs has joined as Vice President, North America Sales based in New York and will also report to Woods. Jacobs will be responsible for driving increased business value, best practices and securing major contracts within North American Media and Entertainment organizations. He has over 20 years of sales experience and a proven track record of driving US expansion in highly competitive, fast-paced technology markets. Jacobs previously held senior management and sales roles at Comcast Technology Solutions, Telestream and IBM.

As we continue to develop our global growth strategy, these new appointments further strengthen the company’s sales organization and will be instrumental in helping build on the momentum we have achieved to date,” said Rob Gardos, CEO of Mediamorph. “Exciting opportunities are ahead for the company and I look forward to working with the sales team to help drive continued market-share growth and continue our sustained leadership position with our Content Value Management platform.

About Mediamorph
Mediamorph’s mission is to boost business performance and accelerate content value across the entertainment ecosystem. Our Content Value Management (CVM) platform orchestrates the 360° process that brings content value from provider to distributor to the connected consumer. With advanced analytics and real-time access to actionable data, our cloud-based software tracks trillions of transactions and billions of dollars annually to maximize media monetization. Mediamorph has become the industry standard for the business of content, empowering the world’s leading media and entertainment companies.


Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

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