Ben and I wrap up our IBC 2026 series by reflecting on the mood at the show and what our conversations reveal about the industry’s direction. Vendor sentiment feels subdued, but there are signs of progress as AI discussions move towards practical applications, business models and pricing. Ben shares his interest in Eluvio’s approach to rethinking streaming infrastructure, while we consider how broadcasters’ growing confidence with AI could change their relationships with technology suppliers.

We also discuss whether retaining and reskilling staff could help broadcasters build more capabilities internally, and where specialist vendors will continue to add value. Keeping pace with AI means navigating an ever-changing vocabulary as well as the technology itself. Despite the uncertainty, conversations with Brazilian broadcasters actively exploring new solutions offer some encouragement. We close with our thoughts on what comes next and a thank-you to everyone who has joined us across the twelve episodes.

Watch the full episode below and share or comment on LinkedIn.

Chapters:

00:00 Introduction and Initial Thoughts
01:24 Reflections on IBC and Industry Sentiment
04:06 The Role of AI in Broadcasting
07:19 Vendor Confidence and Market Dynamics
10:13 Emerging Trends and Terminology in AI
13:12 Final Thoughts and Future Outlook

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