Provides a media sales and content management platform with AI-driven scheduling and inventory optimization solutions for video streaming platforms.

Operative offers a media sales and content management platform with AI-driven scheduling and inventory optimization solutions. Their platform provides tools for content scheduling, ad inventory management, and revenue optimization.

Operative is a New York-based company founded in 2000. The company provides a media sales and content management platform with AI-driven scheduling and inventory optimization solutions for video streaming platforms. Operative's platform helps media companies manage content schedules, optimize ad inventory, and maximize revenue. Notable customers include NBCUniversal, CBS, ViacomCBS, Sinclair Broadcast Group, and Meredith. With a strong focus on innovation and customer success, Operative continues to lead the scheduling market.

Operative has raised $66 million over three funding rounds. Investors include Bain Capital Ventures and JMI Equity. The company generates revenue through subscription fees for its media sales and scheduling platform.