Ben and I are joined by Igor Macaubas, Director of Product & Engineering at Globo, to explore the scale and strategy behind one of Brazil’s leading streaming services. Igor outlines Globoplay’s mix of free, advertising-supported viewing and premium subscriptions, alongside Globo’s wider digital ecosystem. We discuss its approach to building technology in-house, from the video platform to customer identity and advertising tools, and when vendor partnerships can accelerate delivery. For Igor, the balance between building and buying keeps evolving with business priorities and time to market.

AI is a major focus of Igor’s IBC meetings, spanning recommendations, personalisation, video understanding, automatic clipping and adapting content for vertical viewing. He shares some of the solutions that caught his attention and considers how AI could make software customisation faster and change relationships between broadcasters and suppliers. We also discuss Globo’s use of A/B testing beyond the interface, including rolling out dynamic ad insertion across thousands of device combinations to identify problems and protect the viewer experience.

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Chapters:

00:00 Introduction to Globo and Igor Macaubas
02:52 Overview of Globo’s Digital Presence and Streaming Strategy
06:11 Monetization and Subscription Models at Globo
09:08 In-House Development vs. Vendor Partnerships
11:58 AI Innovations and Future Directions
14:47 Exploring AI Solutions and Vendor Relationships
18:07 A/B Testing and User Experience Enhancements
21:01 Conclusion and Future Outlook

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