Liz Bales is CEO of the Digital Entertainment Group International (DEGI) and the British Association for Screen Entertainment (BASE). She works with studios, platforms, retailers and technology partners to address shared industry challenges, develop collaborative solutions and drive growth across the global screen entertainment ecosystem.

Under her leadership, BASE and DEGI have delivered industry-wide initiatives spanning audience growth, innovation, market insight, talent development and international collaboration.

An accomplished commercial lawyer with expertise in intellectual property and behavioural change, Liz is recognised for building partnerships, convening diverse stakeholders and turning collective ambition into practical action.