David Amodio oversees the Sales Team at Channel 4, leading the successful delivery of the organisation’s sales strategy across agencies and advertisers through dedicated agency, client and specialist teams.

Prior to this, Amodio led Amazon’s Video Specialist Team across Northern Europe, where he was responsible for scaling Prime Video Ads, alongside Twitch, live sports and Amazon’s broader owned and third-party video offerings.

Amodio has also held several senior leadership roles during his earlier tenure at Channel 4, including responsibility for commercial innovation, the streaming business, social content arm 4Studio, and the organisation’s creative division.

Amodio began his career at Haymarket Media Group, where he led the sales team across leading industry titles Campaign and Mediaweek.