Liz Ferguson is a Senior Strategic Partner Lead for Google Sellside, where she advises top-tier traditional broadcasters and video partners in the UK and Ireland on complex AdTech strategies. A true champion for her partners, she focuses on accelerating their digital transformation and driving programmatic revenue growth.

With over a decade of leadership experience, Ferguson is a recognized global authority in building and commercialising digital communities around premium video and audio content. Her expertise bridges AdTech, social video, and streaming ecosystems. She is known for being a passionate storyteller within the industry, earning her regular conference speaking engagements.

Prior to her London-based role, Ferguson was the Media Company Lead for YouTube Content Partnerships in Australia and New Zealand, where she was instrumental in growing audiences and revenue across news, sport, and entertainment. This included providing crucial guidance to government and news media partners during the pandemic and national elections.

Ferguson continues to thrive at the intersection where amazing content, engaged audiences, and clever advertising collide.