Three years on from ChatGPT hitting the zeitgeist, Lydia and I take stock of where the OTT industry actually is with AI.

We talk through how broadcasters and streamers have been approaching it internally – the top-down task forces, the bottom-up experiments, the lift encounter that landed someone a board presentation and a job title. We also revisit the findings from VOD Pro’s AI survey, first run in 2023:

• Which areas of streaming businesses were already using AI back then
• How senior executives’ concerns about their own job security have shifted since
• And whether the industry has moved from curiosity to genuine integration – or is still somewhere in between

Then I reveal what I woke up thinking about at 3am: a framework I’ve spent the last six weeks building. It’s called the OTT AI Readiness Framework – the OARF. I walk Lydia through it live on the show: 12 enterprise functions, 63 capability areas, 154 use cases, all mapped against readiness, business impact, ease of implementation and time to value.

As ever, feel free to reach out to me or Lydia on LinkedIn with any thoughts.

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00:00 Introduction and Personal Updates

02:04 The Rise of AI in Everyday Life

05:57 AI in Legal and Business Contexts

07:54 AI’s Impact on Content Creation and Recommendations

09:45 Internal Approaches to AI in Broadcasting

15:05 Phases of AI Adoption in the Industry

17:07 Emotional Responses to AI in the Workplace

18:56 Comparing AI Adoption to Streaming Transition

22:15 The Learning Curve of AI and Industry Experts

22:39 The Rise of AI in Media and Broadcasting

28:19 AI’s Impact on Job Security

31:51 Blueprints for AI Integration in Broadcasting

39:48 The OTT AI Readiness Framework

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