Overlaying Blueprints
The OARF was conceived as a series of blueprints:
Blueprint #1 – Your Organisation
Blueprint 1 is uniquely yours – the departments, functions and teams that make up your business. It’s the foundation on which everything else is built.
Blueprint #2 – AI Capability
The first part of the OARF maps what AI can do across every one of those functions. To date, we’ve identified 12 Enterprise Functions, 63 Capability Areas and 154 specific Use Cases, each scored for readiness, business impact, ease of implementation and time to value.
Blueprint #3 – Now, Next, Future
Not all AI opportunities are equal, or equally ready. The second OARF overlay – customised to your business – organises every use case across three time horizons: what you can act on today, what is six to twelve months away, and what is still emerging.
Blueprint #4 – AI Vendors
Blueprint 4 names the specific AI products, solutions and vendors capable of delivering each use case, drawn from a continuously updated (and rapidly growing) landscape of 300+ AI vendors tracked by us.
The Framework
Selected screenshots – click to expand or book a demo to see the OARF in action.
The OTT-AI Readiness Framework is a dynamic and growing resource. It currently contains 12 Enterprise Functions, 63 Capability Areas, 154 Use Cases and over 300 AI vendors, products and solutions.
Customised to Your Business
Every broadcaster and streamer is different. VOD Pro works with you to score, weight and map the OARF against your specific organisation, technology stack and strategic priorities.
Working with You
We begin via a structured consulting engagement to help understand your organisation: your structures, processes, priorities and existing technology investments. That context shapes everything that follows.
Tailoring the Model
Every Capability Area and AI Use Case in the framework is scored against your specific business. The result is a bespoke version of the OARF that reflects your organisation’s actual current state.
Organisational Appetite
Not every company is ready to move at the same pace. The OARF maps your AI initiatives across three time horizons – Now, Next and Future – giving leadership a clear, honest picture of where to act first.
Why VOD Pro?
The OARF is the result of 20+ years senior streaming consulting – for companies including the BBC, Channel 4, NBCU, Netflix, Sony Pictures, Virgin Media and a range of national and international broadcasters – and hosting the industry’s most collaborative conference, OTT Question Time Live, where the most pressing questions in the business get aired.
On AI, we’ve done years of dedicated research that predates the current wave of interest. We host AI Leaders’ Breakfasts, conduct an annual OTT-AI survey and have been tracking AI vendors, products and solutions internally using our AIDB (AI Database).
That accumulation matters. The framework reflects not just what AI can do in theory, but how streaming organisations actually work – their structures, priorities, constraints. Industry knowledge and AI knowledge, cross-pollinating.
