Kicking off “AI Afternoon” at OTT Question Time Live 2026 were the excellent Kat Gellein Viken, Co-founder, Metrotone Media; Daniel Gordon, CEO, Moonmax; and Kelsey Farish, M&E Lawyer, Reviewed & Cleared, who were talking to Maureen Kerr, Partner, Kerr & Partners.

Together, they explored how AI is rapidly reshaping the economics of content creation, collapsing cost curves across development, production, and localisation – and where those savings do, and do not, translate into sustainable business value.

The discussion ranged from ownership and rights – likeness, voice, performance, and training data – to what the recent Disney–OpenAI agreement signals about risk, licensing, and market precedent.

The panel also examined how AI is enabling new content propositions, how festivals and industry gatekeepers are evaluating AI-assisted work, and where organisations are drawing ethical and commercial red lines, before looking ahead to a likely endgame where premium, human-led storytelling coexists with high-volume, AI-enabled content.

**

All videos from OTT Question Time Live 2026 are available exclusively to conference attendees.

If you attended, please log in below using the username and password emailed to you in March 2026. This page will refresh and the video will appear.

**