In a fragmented, capital-constrained market, partnerships have moved from optional accelerators to core growth infrastructure. Broadcasters and streamers are increasingly relying on strategic alliances – with other media owners, aggregators, telcos, device makers, and technology vendors – to extend reach, manage costs, and unlock new revenue streams.

This session explored how partnership strategies are evolving, from the practical realities of aggregator deals with platforms like Amazon, Sky, and Virgin, to the growing – and unavoidable – role of YouTube in distribution, promotion, and monetisation.

The panel featured Leena Patel, Distribution & Partnerships, Channel 4; Casper Hald, Head of Strategic Distribution & Partnerships, DR; Alex Pumfrey, Director of Strategic Partnerships, ITV; Valerio Motti, Managing Director EMEA, Merzigo; and Lydia Fairfax, Founder & Managing Director, Triple Crown Consulting.

Together they examined what makes partnerships succeed or fail – from governance, trust, and data access to aligned KPIs – alongside emerging models such as joint ad-sales, content collaboration, and hybrid SVOD-AVOD-FAST bundles, before asking whether partnership is now the default growth model for the next phase of streaming.

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