Kauser Kanji
VOD Pro
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It’s widely acknowledged that YouTube is now TV and the largest broadcaster in the US. But how can studios, broadcasters, and producers truly unlock the full potential of this powerful distribution channel?
Merzigo has been at the forefront of this evolution in the TV landscape, and its Chief Operating Officer, Ceyda Sıla Çetinkaya, revealed how to effectively monetise on the platform, master the algorithm, and build new audiences driving increased brand awareness and unlocking new revenue streams.
Ceyda did a 15 min presentation followed by questions from Kauser Kanji and the audience.
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 20 years, formerly at Virgin Media and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.