Jasmine Dawson is SVP of Digital at BBC Studios, leading global digital strategy across brands like Bluey and Doctor Who. Since 2019, she has transformed the division, boosting digital revenues by 54%, delivering award-winning content strategies including Bluey Book Reads (75M+ views) and creator pipeline Talentworks. 

With 15+ years’ experience in London and New York, Jasmine has worked with top brands including The New York Times, Hulu, Mars, Sky, and BT. 

Her work has earned Cannes Lions, Adweek, and Shorty Awards recognition Under her leadership, BBC Studio’s digital portfolio reached 14 billion YouTube views in 2024, the highest of any UK broadcaster, and leads TikTok with the highest engagement rate among all competitors including global streamers. The division has been named European Publisher of the Year at the Lovies two years running.