Lydia and I were on a break last week (not in the Ross and Rachel in Friends kinda way!) so we didn’t get a chance to comment on Netflix’s Q3 financials. That’s easily fixed – we discuss them in this episode where we particularly focus on what Netflix spends on Technology & Development, Marketing, and (its term) General & Admin. (See the full analysis and and all the graphs and charts here.)

TLDR: Netflix’s revenues have doubled since 2019 but profit has quadrupled – and they’ve done this while cutting Marketing spend from 13% (as a proportion of revenue) to 7.5%.

Also in Netflix news, hit show Nobody Wants This returned for Season 2 in October and contained a lot of product placement. No problem there except that it was very conspicuous. So Lydia and I chat about the concept of sponsoring shows, sponsoring specific content (aka “sponcon”) and chew on some market figures (product placement is worth almost $30bn a year). Here’s the Guardian article we refer to on the topic. 

As ever, look forward to hearing your thoughts. 

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