As EVP of Media Cloud Services, Nick Thexton drives Synamedia’s ambitious agenda of technology innovation and investment, and leads the development and delivery of Synamedia’s SaaS Cloud-first products that help customers transform their business models and accelerate their transition to OTT. 

He joined Synamedia in April 2020 following a stint as Group CTO at German broadcaster ProSiebenSat.1. His previous positions were Chief Digital & Product Officer at satellite operator Inmarsat, and CTO for UK TV platform YouView. 

From 1994 to 2012 Thexton worked at NDS, then at Cisco until 2014 in the position of VP and CTO of Cisco’s Service Provider Video Software Solutions. He started his career working with UK broadcasters Channel 4 and Thames Television having graduated in engineering from Imperial College, London. 

In 2024 Thexton was at the forefront of launching Synamedia’s new cloud video platform, Synamedia Senza. Senza’s revolutionary design removes the common technical and business model challenges of today’s device platforms that limit the reach and experiences of today’s streaming services. Senza unlocks new user experiences and AI integration capabilities that leverage the processing power of the Cloud, marking a step change in the art of the possible for streaming providers.