Warren Dias is a streaming TV advertising leader with over 26 years’ experience in commercial roles across streaming, digital, and broadcast television. His career has consistently placed him at the intersection of media and technology — a combination that has become his true passion.

Over the past two years, Dias has led the UK Advertising team at Netflix, where he and his team introduced innovative ad solutions and opened up new opportunities for UK advertisers. Under his leadership, Netflix Ads has become a meaningful player in the TV advertising space, significantly influencing the VOD/AV landscape.

His broader experience spans client leadership, team building, and strategic partnerships in roles at blue-chip companies including Google, Microsoft, NBCUniversal, Yahoo!, Channel 4, and ITV. This blend of UK broadcast and US tech expertise gives him a unique perspective on the industry.

Based in West London with his wife Rachel, Dias is an avid traveller, tennis player, and film enthusiast — interests that align neatly with his working life!