Ed Wale has been the driving force behind the expansion of LG Ad Solutions’ global footprint since stepping in as VP International in 2022. With his strategic vision, he’s been leading the charge in accelerating revenue growth across all international markets, with a laser focus on the EU5 – Germany, France, Italy, Spain, and the UK. 

Wale is a highly experienced digital advertising leader with over a decade in the field. He specialises in delivering advanced programmatic and addressable TV solutions to broadcasters and CTV media owners. He spearheads LG Ads’ international expansion by establishing strategic partnerships with brands, content creators, and data providers, focusing on deploying data-driven TV solutions globally.

Previously, as Managing Director for Europe at SpotX, Wale was instrumental in developing a prominent programmatic CTV ecosystem.

Under his leadership in the last 18 months, LG Ad Solutions’ international business grew by an impressive 90% year-over-year, with existing client growth reaching 300%. He has also built a 20-person centre of technological excellence in London, significantly expanding the team and driving international results.

This team played a crucial role in the company’s expansion into eight Central Eastern European and nine Latin American countries.