Shoppable TV is redefining the streaming experience, blending entertainment with commerce to drive direct viewer engagement and revenue.
Featuring insights from Jay Rajdev, Controller of Advanced Advertising at ITV, Mike Shaw, Director International Ad Sales at Roku, Tom Smith, co-founder and Creative Director at FX Digital, and Joe Ward, CEO of EDGE Video AI, this panel explores how streaming platforms and content creators are transforming passive viewing into interactive, revenue-generating moments.
From integrating seamless purchasing into smart TVs to leveraging AI for personalised recommendations, we’ll uncover what’s working, what’s next, and the challenges of redefining the connection between audiences, brands, and streaming platforms.
Ben Keen asks the questions.
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.
