This bonus session between Chris Redmond, CEO of OTTRed and Lydia Fairfax, founder & MD of Triple Crown Consulting, explores the OTT jobs market from two key perspectives:

1. The Candidate’s Perspective – how to position oneself for success, build professional equity, and navigate the hiring process effectively.
2. The Employer’s Perspective – the challenges of identifying and securing the right talent in a fast-evolving industry.

The pair will also address the risks associated with traditional hiring practices and propose modern approaches that benefit both sides of the equation.

Key points they’ll cover:

• Defining Value as a Candidate: candidates often struggle to articulate their unique value. They’ll discuss how they can evaluate their skills, experience, and personal brand to define their value proposition clearly and confidently.
• The Role of LinkedIn Over Traditional Tools: in today’s digital landscape, a robust LinkedIn profile is often more influential than a CV or cover letter. Chris will talk about how candidates can optimise their LinkedIn presence to stand out in a competitive field.
• Mindset for Success: job seekers need both emotional resilience and objectivity to stay motivated and efficient. They’ll explore strategies to manage the emotional highs and lows of job searching while maintaining focus on long-term goals.
• “Productising” Yourself: candidates should treat their careers as products to develop, package, and market. Chris outlines a step-by-step process for candidates to position themselves as compelling, market-ready “products” before launching their job search.
• Job Farming vs. Job Hunting: most people only think about job searching when they need a role, which can leave them unprepared. Chris will discuss the concept of “job farming”—the proactive cultivation of professional relationships and presence to build equity over time, allowing individuals to leverage opportunities when they arise, rather than scrambling in a time of need.

For Employers:

Finally, they’ll shift focus to hiring managers and explore:

• The challenges they face in identifying top talent in a competitive market.
• How outdated hiring practices can lead to missed opportunities.
• Innovative approaches to attract and retain the right candidates.

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