Ofcom’s latest Media Nations report, drawing on Barb data, suggests that YouTube has now overtaken ITV in total viewing, second only to the BBC channels. But is that really the full story? Are we comparing like-for-like when broadcasters and streamers are measured side by side? And what do these figures really reveal about the pace of change in UK television and streaming habits?
At this week’s Season 6 opener of OTT Question Time Online (Thurs 4 Sept, 16:00–16:45 UK), we’ll be debating these questions with Lindsey Clay, CEO, Thinkbox, Justin Sampson, CEO, Barb, and Lydia Fairfax, founder, Triple Crown Consulting and our new OTTQTO co-host.
We’ll also be talking about:
- The headline Media Nations findings and how to interpret them
- Methodological strengths and limits of the current measurement systems
- Whether YouTube and TikTok belong in the same frame as TV
- How shifts in viewing minutes are (or aren’t) reshaping advertising value
- The realistic trajectory for broadcast and streaming in the next decade
Episode 1 of Season 6 of OTT Question Time Online will be streamed at 16:00 UK on 4 Sept. Register to watch live and engage with our panellists!
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.
