Specializes in programmatic ad management for video content with AI-driven solutions for ad targeting, optimization, and monetization.

Magnite, formed from the merger of Telaria and Rubicon Project, is a leading programmatic ad management platform specializing in video content. Their AI-driven solutions enable precise ad targeting, optimization, and monetization for publishers and advertisers. Magnite's platform supports real-time bidding, advanced audience segmentation, and dynamic ad insertion, helping clients maximize their ad revenue and deliver relevant, engaging ads to viewers. Their comprehensive analytics and reporting tools provide deep insights into ad performance and viewer behavior, facilitating data-driven decision-making.

Magnite is a leading sell-side advertising platform formed from the merger of Telaria and Rubicon Project in 2020. Based in New York, Magnite specializes in programmatic ad management for video content, offering AI-driven solutions for ad targeting, optimization, and monetization. The company’s platform supports real-time bidding, audience segmentation, and dynamic ad insertion, enabling clients to maximize their ad revenue and deliver engaging ads to viewers. Magnite serves a diverse range of customers, including media companies, broadcasters, and digital publishers. Notable customers include A&E Networks, AMC Networks, Crackle, Sling TV, and FuboTV. With a strong focus on innovation and customer success, Magnite continues to enhance its offerings and expand its market presence in the ad tech industry.

Telaria raised $105.8 million over five funding rounds before merging with Rubicon Project, which raised $80 million over three rounds. The merger created Magnite, a prominent player in the ad tech industry, now publicly traded on NASDAQ under the ticker symbol MGNI. Magnite generates revenue through fees on programmatic ad transactions facilitated by its platform. The company focuses on expanding its market share in CTV and OTT advertising, leveraging its robust technology and extensive customer base. Magnite's financial strategy includes investing in innovation, strategic partnerships, and acquisitions to enhance its capabilities and maintain its leadership position in the competitive ad tech market.