AI-powered video ad serving platform for ad inventory management, programmatic ad buying, and real-time bidding.

SpotX provides a leading video ad serving platform that leverages AI to optimize ad inventory management and programmatic ad buying. Their platform supports real-time bidding and advanced targeting capabilities, allowing publishers to maximize their ad revenue through efficient ad placement and audience segmentation. SpotX's solutions include robust analytics and reporting tools that provide insights into ad performance and viewer engagement, helping advertisers and publishers make data-driven decisions to improve their advertising strategies.

SpotX is a video advertising platform founded in 2007 and based in Broomfield, Colorado. The company specializes in providing programmatic ad serving and monetization solutions for publishers, broadcasters, and digital media companies. SpotX’s platform leverages AI to support real-time bidding, audience targeting, and ad optimization, helping clients maximize their ad revenue and deliver relevant ads to viewers. The company's advanced analytics and reporting tools provide deep insights into ad performance and viewer engagement. In 2021, SpotX was acquired by Magnite, enhancing its resources and market presence. Notable customers include Discovery, Roku, Sling TV, Vudu, and Samsung TV Plus. SpotX continues to focus on innovation and customer satisfaction, maintaining its position as a leading player in the ad tech industry.

SpotX has raised $13 million over two funding rounds. The company was acquired by Magnite (formerly Rubicon Project) in 2021, creating one of the largest independent sell-side advertising platforms. SpotX's revenue comes from its ad serving platform, with fees based on the volume of ads served and programmatic ad transactions. The acquisition by Magnite has bolstered SpotX's financial position, providing additional resources for innovation and market expansion. SpotX continues to invest in advanced technologies and partnerships to enhance its platform's capabilities and maintain its competitive edge in the dynamic ad tech industry.